Study: Apps not that important to smartphone users

Apps

Nosotros've seen the headlines, we've heard the pundits (looking at yous, Scoble) that tout apps equally the "big" thing on smartphones. And while initially this may concur true for new users, the novelty wears off, or and then suggests a new study past the Pew Enquiry Centre's Cyberspace & American Life Project.

In that written report, 68% of users only apply five or fewer apps at to the lowest degree in one case a week. Furthermore, 17% don't apply any apps on a regular footing while only 42% of respondents fifty-fifty have apps on their phones. Those are certainly interesting numbers and what it suggests is people are downloading lots of apps but rarely use them on a regular footing. In fact, we hear this frequently from developers who don't get many ad-hits in their apps later on a few weeks despite seemingly large numbers of downloads. Speaking of, the study likewise points out that judging an app'southward popularity by number of downloads lonely is probably non a practiced metric (though app reviews and number of them may be).

In other interesting stats from Nielsen, Android users spend about xc minutes a day on their phones, ii-thirds of that time in apps (probably customizing their UI, merely kidding). That advise that even though few utilise many apps, the ones they do employ, they utilize oft and on a regular basis.

While no numbers are revealed for Windows Phone users, it will be even more interesting for our users since things like Facebook, LinkedIn and Twitter are broiled into the OS, reducing the number of popular services that people demand to download separate apps for. That volition merely increase if Microsoft continues, as expected, to bake in other services as the Os grows and updates roll out. This of form makes us ask the question: Do you fit this model or are you folks app-fiends? (Nosotros're also pretty sure games don't count as apps for the purposes of this study).

Let usa know in comments....

via U.s.a. Today; Thanks Mark Westward. and ZX9, for the tips

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